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    <loc>http://www.burgessbook.com/work</loc>
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    <lastmod>2021-11-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5303dbe8e4b0be42cb1bbc01/1421770643021-5090R5WL9MXQAMGEVUCI/Screen+Shot+2015-01-20+at+10.16.02+AM.png</image:loc>
      <image:title>FEATURED WORK - SUPERCUTS - READY TO GO</image:title>
      <image:caption>The concept was to show the life of a haircut through the lens (literally) of our guests. So for two months, the talent took selfies and sent them back to us. What we got was a production richer than any normal budget would allow. GCD - Derek Pletch CW - Myself AD/CD - Carol Henderson, Meredith Abbott</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5303dbe8e4b0be42cb1bbc01/1421784950697-11PP3L6Z6EEYFQ4VC6LF/image1.JPG</image:loc>
      <image:title>FEATURED WORK - 3D MAGNETIC REMINDER BILLBOARD</image:title>
      <image:caption>This is what can happen when the client trusts you and wants to do breakthrough work. Awarded Silver in the 2014 AdFed The Show. CD - Matt Burgess CW- Myself, Maddy Harkness AD - Meredith Abbott    </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5303dbe8e4b0be42cb1bbc01/1392763028124-WMO1GZ5J7YUJ0DBSNCD8/GMI+OGP.jpg</image:loc>
      <image:title>FEATURED WORK - GREEN GIANT - "ONE GIANT PLEDGE" CASE</image:title>
      <image:caption>This was a PR pitch against other General Mills roster agencies. We won, and the work brought home some of the highest honors in PR. Bronze Anvil Award. PRSA Classics. AdFed The Show. CW/CD - Myself</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5303dbe8e4b0be42cb1bbc01/1393103253078-08FJYTJ6MXOAJ70QREEX/Above-The-Influence-Logo.jpg</image:loc>
      <image:title>FEATURED WORK - ABOVE THE INFLUENCE</image:title>
      <image:caption>This is spec. I hustled and got it made thanks to Ken Locsmandi and Group 101. And then it got awarded at the Malibu Film Festival in the "Shorts" category. And then Saturday Night Live used it as inspiration for a digital short.  CD/CW - Myself</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5303dbe8e4b0be42cb1bbc01/1588973235211-8PFWDXWG1R6A6ACF4QXR/bissell-logo-5.png</image:loc>
      <image:title>FEATURED WORK - SMART CLEAN</image:title>
      <image:caption>To launch Bissell's first foray into robot vacuums, gift-giving seemed like a natural place to start. The #smartestgift campaign helped Bissell sell completely out of SmartClean vacuums before the holidays were even over. In fact, we sold out on Cyber Monday, just a few weeks into the campaign. CD/CW - Myself. AD - Laura Schmidt</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5303dbe8e4b0be42cb1bbc01/1588964989777-6MFFQM5CREVNSY5PAV3X/Screen+Shot+2020-05-08+at+12.09.21+PM.png</image:loc>
      <image:title>FEATURED WORK - "I work for Google."</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5303dbe8e4b0be42cb1bbc01/1589237987588-AJMJON8WLXUUDYJSC38M/hands-photo.jpg</image:loc>
      <image:title>FEATURED WORK - BAYLOR COLLEGE OF MEDICINE</image:title>
      <image:caption>Internationally recognized campaign that helped a small player in the world’s largest health care market make major gains in awareness and preference. Pitched, won and lead the account, creatively.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5303dbe8e4b0be42cb1bbc01/1589345529222-DKQ7RE86KBQ83T7ZM926/Allen-Edmonds-1.jpg</image:loc>
      <image:title>FEATURED WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5303dbe8e4b0be42cb1bbc01/1589393895160-WYS3CMY9C49GF37M922A/Screen+Shot+2020-05-13+at+11.17.51+AM.png</image:loc>
      <image:title>FEATURED WORK - ELECT ELENI</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5303dbe8e4b0be42cb1bbc01/1589345650777-LHGOWL57B0EBTJ789QRM/google-white-logo-3.jpg</image:loc>
      <image:title>FEATURED WORK</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5303dbe8e4b0be42cb1bbc01/1589393141218-DBRDDPJ8K9S0JJAVTG5X/Screen+Shot+2020-05-13+at+11.05.21+AM.png</image:loc>
      <image:title>FEATURED WORK</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5303dbe8e4b0be42cb1bbc01/1594250396581-PGUNW1LOREQHQ1L1BWOW/mb+video+gif_3.gif</image:loc>
      <image:title>FEATURED WORK</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5303dbe8e4b0be42cb1bbc01/1393188970692-XXY3KJF1NMOR0U366P31/Apple-smash.gif</image:loc>
      <image:title>FEATURED WORK - 2ND SWING GOLF</image:title>
      <image:caption>This is your classic labor of love client. The golf retailer, 2nd Swing, was started by my former roommate and best buddy. As you can tell, we make these spots for next to nothing. I wear a lot of hats on these and have to thank a ton of friends in the Minneapolis ad community for helping make this possible. Yes, that's me in the red hat, because, well, we don't have money for actors most of the time.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5303dbe8e4b0be42cb1bbc01/1606757208716-TS3CDHHXEFZTKUHIFMVV/image-asset.png</image:loc>
      <image:title>FEATURED WORK - GRAPHIS 2020 GOLD for OOH ADVERTISING</image:title>
      <image:caption>Around the world, people love the magic of great combinations. And when they see things that speak to them, and their culture, it adds up to something extra. 1+1=3.</image:caption>
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    <image:image>
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      <image:title>FEATURED WORK - CLIMATE PLEDGE ARENA - LAUNCH</image:title>
      <image:caption>Bringing the world’s first sustainable arena to Seattle. And renewing the scene of a city known for shaping culture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5303dbe8e4b0be42cb1bbc01/1623645015295-CV3PX3H88TS8B060A51V/image.jpg</image:loc>
      <image:title>FEATURED WORK - WEBEX by CISCO BRAND RE-LAUNCH</image:title>
      <image:caption>Beat out AKQA to launch “Driving Hybrid Work” for Webex by Cisco. Shot on location at McLaren HQ, during a pandemic, the campaign is now running across all media, in all corners of the globe.</image:caption>
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  <url>
    <loc>http://www.burgessbook.com/interview</loc>
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    <priority>0.75</priority>
    <lastmod>2017-12-14</lastmod>
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      <image:title>INTERVIEW - MATT BURGESS - INTERVIEW</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5303dbe8e4b0be42cb1bbc01/1408120837193-7JRIAW3YPW5WTL4RY3PB/image-asset.jpeg</image:loc>
      <image:title>INTERVIEW - MATT BURGESS - INTERVIEW</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5303dbe8e4b0be42cb1bbc01/1408120822770-AWD45VABRWP8IITMHFBX/image-asset.jpeg</image:loc>
      <image:title>INTERVIEW - Explore Careers: Advertising Creative Director</image:title>
      <image:caption />
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  </url>
  <url>
    <loc>http://www.burgessbook.com/about</loc>
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    <priority>0.75</priority>
    <lastmod>2025-02-27</lastmod>
  </url>
  <url>
    <loc>http://www.burgessbook.com/about-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-03</lastmod>
    <image:image>
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      <image:title>ABOUT</image:title>
    </image:image>
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