This is what can happen when the client trusts you and wants to do breakthrough work. Awarded Silver in the 2014 AdFed The Show. CD - Matt Burgess CW- Myself, Maddy Harkness AD - Meredith Abbott
Magnetic broccoli and popcorn littered our 3D smile as a take away reminder card for people to make appointments with U of M Dental Clinics.
We started with 50,000 of these, handed out at games and campus bars and restaurants. We ended up overwhelming their clinics with new customers.
We took over the newly opened Green Line, which ran right thru the University campus and stopped directly in front of Moos Towers and the Dental Clinics. From the giant smile on the grill of the train, to the perfectly aligned teeth inside, our takeover delivered a can't-miss message and new customers to the clinics.